Questions

1. What product or service is the commercial trying to sell?
2. Where was the commercial set? Describe the setting(s).
3. Who was in the commercial? Describe the people involved.
4. What objects were in the commercial? Describe them.
5. What happened in the commercial? Provide as much detail as you can.
6. What is the target group?
7. What is the message?
8. What are the aural and visual techniques?
9. Do you find celebrity endorsement?

Answers 

1. the ad try to sell a pizza specifically DiGiorno Pizza.

2.the settings of the ad is the vegetables,  behind appears olive oil, tomatoes, cheese and a table with pizza plates and that's work to show the pizza is healthy.

3. this commercial doesn't have people because the try put a better focus for the pizzas and don't put a distractor.

4.the object in the commercial; the principal objects are the main selling product pizza who have a cheese, olives, and other condiments, the other objects it's for make more beautiful the background and highlights the pizza.

5. at the commercial you can see the work with the pizza for make feel hungry and work for try to selling the italian pizza for delivery the new product from them. 

6. the target group is the people who love pizza or like that food, but it's more specific the target group is for the people who don't like go to store for buy pizza.

7.the message it's make feel hungry the people and work for think this pizza make them feel better, the message is show the new product for delivery with italian condiments.

8.they make a focus on the pizza and show a delightful pizza and clean space, the use a vegetable for make a experience with healthy food 

9. they don't use a celebrity maybe because they try work only the pizza and don't make a other focus.   

Activity 2: quote analysis

” Advertising is everywhere you look, whether it is in the newspaper

you pick up daily or on that billboard you see while driving down

the highway….”

When you look at ads you see the different aspects of it as when the ads use the pictures or use more words for send a message, for example when you driving or walking in the city you see the ads everywhere because you look the streets and appears publicity about clothes or soda, the work of publicity is try sell a product or service of something and that's because you turn on the tv and watch a tv show you see ads of products or services because they need show the product for know who saw the products and when; they make a projects of the ads for sell more and get more money, sometimes they work with a celebrity or normal people for show how they feel with this product.

The work of the people who make the ads is really hard  but they work for show us the publicity in the better place or in the better situation, for example the powerade publicity, normally appears in the sports event because is the best place for show this product and you can't show a alcohol in the sports events because the people who see this event normally don't drink alcohol when they want play a sport.

The quote is true seen from my point of view, because i saw all my life ads and i think i live whit the ads, sometimes a walk to the school and i saw publicity about game of soccer or houses , that's because I think the quote is good and is true. The ads affect to the people all times because they work for change  how think the people for the product, work hard for try sell this product.

Activity 1

"The very first law in advertising is to avoid
 the concrete promise and cultivate
 the delightfully vague."
                                                       Bill Cosby

The quote try to explain how do the ads work, as you can see, it uses the subjective language, which describes itself by using different artistic elements such as image, various colors, etc. In this manner, show us the hard work before make an ad, and how the ads make a fantastics worlds for the people and with that make a fake promises "avoid the concrete promise", the target of the promise is create a new expectation of the product. 

In this case I agree with the quote, but the other part of the quote "cultivate the delightfully vague" explain how work the ads, maybe explain how the work with the lies for sell a product who maybe we never need but we want for make better our life. The example for this case i the apple product because maybe you don't need this brand but the ads work for make the better ideas of the product.